.svg)
Get started Alarmy
by scanning the QR code
by scanning the QR code
%201.svg)
.png)
In its early days, the Alarmy team was skeptical about the necessity of having a mission and vision.
Despite reading numerous articles and engaging in multiple discussions, we struggled to grasp their true importance—likely due to our lack of experience.
For a startup still searching for Product-Market Fit, would having a mission and vision really be meaningful?
While many people emphasized their importance, their practical benefits remained unclear.
Phrases like "It helps with decision-making" or "It motivates the team" felt as vague as a principal’s speech at a school assembly—well-intentioned, but lacking concrete application.
Alarmy didn’t start with a clear mission or vision. Instead, it began as a personal side project, created by a developer trying to solve his own waking-up problem—not with the grand ambition of transforming the way the world wakes up.
At first, our focus was simple: help users wake up. Encouraging feedback like “This app changed my life” motivated us to keep improving. As our user base and revenue grew, Alarmy began to impact more and more people.
However, when growth started to slow down, we faced deeper questions about our future direction—what features to develop, who our target audience should be, and where the product should go next.
With team members bringing diverse perspectives on product direction, aligning everyone became increasingly challenging.
Looking back, we realized that Alarmy had always been driven by a single question:
“How can we help people wake up effectively?”
This problem-solving approach not only satisfied users but also fueled the company’s growth.
An alarm isn’t just about notifying the time—its real purpose is to ensure people wake up when they need to.
“Wake people up, fully and completely.”
This clear and focused mission helped sharpen our product direction and team alignment, minimizing unnecessary discussions.
For example, we decided not to add a stopwatch or timer feature—these didn’t align with our core goal of ensuring users wake up completely.
If a mission defines "Who are we as a company?", then a vision answers "What are we ultimately striving to achieve?"
It paints a picture of where Alarmy will be in 10 years and serves as a compass to guide us toward that goal.
Historically, alarms have always been tools for telling time. From roosters crowing at dawn to mechanical alarm clocks and now smartphone alarm apps, their form has evolved with technology—but their role has remained the same.
From past to present, alarms have been limited to a single purpose:
Simply notifying people when it’s time to wake up.
Before Alarmy, most alarm apps had a simple goal: to ring at a set time.
However, Alarmy redefined its responsibility—shifting from merely notifying users at a specific time to actually ensuring they wake up when they need to.
While this may seem like a subtle difference, it has profound implications for product development.
To fulfill this expanded responsibility, we introduced features like:
These features were not just about making an alarm ring on time—they were about making sure users actually wake up when they intend to.
At Alarmy, we believe that alarms shouldn’t stop at waking people up—they should also help them start their mornings successfully.
Using Alarmy shouldn’t just mean waking up fully—it should mean starting the day well.
This belief led to our vision:
“Make people’s mornings successful.”
But what exactly is a successful morning?
If someone:
✅ Sleeps well,
✅ Wakes up at their desired time,
✅ Feels refreshed, and
✅ Starts the day with their ideal morning routine—
Wouldn’t that be the definition of a successful morning?
Our vision to create successful mornings naturally expands the responsibility of alarms.
Traditional alarms were only concerned with ensuring users woke up on time.
Alarmy, however, takes responsibility for a much broader experience—from preparing for sleep the night before to the moments after waking up.
This fundamental shift is what truly sets Alarmy apart.
No longer just a utility, Alarmy is evolving into a wellness product, empowering users to wake up better and live better. 🚀
By redefining alarms as a wellness service that enables people to start their day successfully, we believe we can achieve a true "Zero to One" transformation—one that fundamentally changes people's habits.
Alarms are a universal necessity.
As of December 2024, Alarmy maintains a 4.8-star rating with over 1 million reviews worldwide, proving our meaningful impact.
By helping people start successful mornings, we’re empowering them to create the lives they desire—ultimately leading to a positive impact on society.
Though it may seem small, changing how people wake up can transform their entire day, week, month, and even their life.
Alarmy was the first in the world to surpass 1 million reviews while maintaining a 4.8-star rating, consistently receiving sincere feedback.
We believe this is clear evidence that we’re making a small yet meaningful impact on the world.
Each day, we help people around the globe wake up successfully, enabling them to live the lives they aspire to, and in doing so, contribute positively to society.
At its core, our goal is simple:
💡 Wake people up effectively and help them start successful mornings.
But reaching this mission and vision wasn’t easy—it involved countless iterations, discussions, and reflections.
Looking back, we realized that creating a meaningful mission and vision isn’t about crafting impressive phrases—it’s about deeply contemplating and discussing the true purpose of our work as a team.
Inspired by Jeff Bezos's principle of betting on things that will remain valuable even after 10 years, we reflected on Alarmy’s future.
A decade from now, people will still need to wake up.
They will still need alarms.
And they will still strive to start their mornings successfully.
By redefining the alarm as a wellness service that helps start a successful day, we aim to reach a future where people set their alarms not just to wake up—but with the expectation of a great morning ahead. 🚀
.png)
.svg)
